Social Media User Tracker

This is a data visualization application for the Panda Express "fast-casual" restaurant chain.

In conjunction with mobile and social media-based games that engage current and new customers, it receives gameplay and user behavior data to build a profile of the "Panda Customer".For instance, most of these games were launched with promotional items or coupon giveaways that could only be accessed through the game. This allowed the client to monitor the exact clickthrough rates for each promotion, and cross-reference with the user's real-world location, browsing data, and Facebook profile.
Posted in interactive.